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PureBrow BROW POWDER

A woman with olive skin is applying eyebrow makeup with a brush; to the left, several open pots of eyebrow powder are arranged diagonally in shades ranging from light blonde to black: Ash Blonde, Neutral Blonde, Auburn, Brown, Soft Black.

Silky-soft, easy-to-apply brow powder. Fills in the brows and creates a soft, full yet natural look.

The jane iredale education and product development teams have shared some tips and tricks for working with the new PureBrow Brow Powder:

  • When picking up the product with a brush, you can pick up more powder and pigment than usual by dipping and pressing the brush into the powder. Sweep the brush across the powder.
  • Before dipping into the powder, a moisturizing spray can be applied to the brush to intensify the appearance of the powder on the brows.
  • The eyebrow powder shades appear more intense in the tin. We recommend applying the product to the skin to reveal the true depth of each shade.
  • We will now recommend the Eyeliner/Brow Brush for use with the brow powder, as we have run out of stock of the Angle Liner Brush. A new brush collection will be available from 2025.

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An open, round white powder compact displaying a matt brown, ash blonde eyebrow powder by Jane Iredale. The powder’s fine texture is evenly distributed, ready to create a natural finish for the eyebrows.
Ash Blonde PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglycerides help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
An open, round, white powder compact containing dark brown Auburn PureBrow Brow Powder. The matte powder is arranged in a circular pattern. The white lid is slightly ajar, reflecting the surroundings and casting a shadow.
Auburn PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglyceride help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
An open, white, round jar containing dark brown eyebrow powder. The lid is slightly ajar, revealing the smooth, matte surface. The powder is evenly distributed; the light-coloured rim highlights the colour.
Dark Brown PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglyceride help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
Open, round, white cosmetic jar with a circular insert containing a matte, medium brown, slightly velvety powder. Lid partially open, reflecting the label. PureBrow Brow Powder Medium Brown by Jane Iredale.
Medium Brown PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglyceride help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
An open, round, white makeup compact containing a matte, neutral blonde eyebrow powder. The powder is visible in the center, surrounded by a white border. The slightly open lid reflects light faintly.
Neutral Blonde PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglyceride help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
A round, white compact with a hinged lid, containing jet-black eyebrow powder. The lid is slightly raised and reveals a mirrored interior with the Jane Iredale text reflected in it. White background.
Soft Black PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglyceride help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
A Z-shaped brushstroke of ash blonde eyebrow powder on a white background. The powder shade is a light brown with subtle grey undertones, ideal for natural-looking eyebrows. The texture of PureBrow Brow Powder is soft and matte.
TESTER Ash Blonde PureBrow Brow Powder

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Standard price: CHF 25.00
A curved, S-shaped line of powder in a warm reddish-brown or auburn shade on a white background. The line is broad and showcases the powdery texture of Jane Iredale’s PureBrow brow powder for a natural definition of the eyebrows.
TESTER Auburn PureBrow Brow Powder

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Standard price: CHF 25.00
A wavy, rich dark brown line of Dark Brown PureBrow Brow Powder on a white background. Fine, grainy texture visible, natural look. Even, intense application to define the eyebrows.
TESTER Dark Brown PureBrow Brow Powder

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Standard price: CHF 25.00
A curved, wavy powder swirl in a medium brown shade on a white background. The swirl starts at the top left, curves downwards in an S-shape to the bottom right and shows the grainy texture of PureBrow Brow Powder, which defines the eyebrows.
TESTER Medium Brown PureBrow Brow Powder

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Standard price: CHF 25.00
A sweeping, soft application of powder in a neutral blonde shade highlights the fine texture of eyebrow powder against a white background. The brushstroke curves gently in an S-shape from top left to bottom right, simulating a hairline.
TESTER Neutral Blonde PureBrow Brow Powder

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Standard price: CHF 25.00
A curved, zigzag brushstroke of Soft Black PureBrow Brow Powder on a white background. The stroke is dark grey to black, with a slightly powdery texture that highlights the product’s fine pigmentation and shade.
TESTER Soft Black PureBrow Brow Powder

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Standard price: CHF 25.00