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PureBrow BROW POWDER

A woman with olive skin is applying eyebrow makeup with a brush; to the left, several open pots of eyebrow powder are arranged diagonally in shades ranging from light blonde to black: Ash Blonde, Neutral Blonde, Auburn, Brown, Soft Black.

Silky-soft, easy-to-apply brow powder. Fills in the brows and creates a soft, full yet natural look.

The jane iredale education and product development teams have shared some tips and tricks for working with the new PureBrow Brow Powder:

  • When picking up the product with a brush, you can pick up more powder and pigment than usual by dipping and pressing the brush into the powder. Sweep the brush across the powder.
  • Before dipping into the powder, a moisturizing spray can be applied to the brush to intensify the appearance of the powder on the brows.
  • The eyebrow powder shades appear more intense in the tin. We recommend applying the product to the skin to reveal the true depth of each shade.
  • We will now recommend the Eyeliner/Brow Brush for use with the brow powder, as we have run out of stock of the Angle Liner Brush. A new brush collection will be available from 2025.
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An open, round white powder compact displaying a matt brown, ash blonde eyebrow powder by Jane Iredale. The powder’s fine texture is evenly distributed, ready to create a natural finish for the eyebrows.
Ash Blonde PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglycerides help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
An open, round, white powder compact containing dark brown Auburn PureBrow Brow Powder. The matte powder is arranged in a circular pattern. The white lid is slightly ajar, reflecting the surroundings and casting a shadow.
Auburn PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglyceride help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
An open, white, round jar containing dark brown eyebrow powder. The lid is slightly ajar, revealing the smooth, matte surface. The powder is evenly distributed; the light-coloured rim highlights the colour.
Dark Brown PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglyceride help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
Open, round, white cosmetic jar with a circular insert containing a matte, medium brown, slightly velvety powder. Lid partially open, reflecting the label. PureBrow Brow Powder Medium Brown by Jane Iredale.
Medium Brown PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglyceride help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
An open, round, white makeup compact containing a matte, neutral blonde eyebrow powder. The powder is visible in the center, surrounded by a white border. The slightly open lid reflects light faintly.
Neutral Blonde PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglyceride help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
A round, white compact with a hinged lid, containing jet-black eyebrow powder. The lid is slightly raised and reveals a mirrored interior with the Jane Iredale text reflected in it. White background.
Soft Black PureBrow Brow Powder

A creamy, easy-to-blend eyebrow powder that shapes and fills the brows for a soft, full yet stylish look. A genuine alternative to tinting. Mica is a natural mineral that provides shimmer and shine. In eyebrow make-up, it is unlikely to be present in large quantities and does not produce any noticeable glitter. Cornstarch absorbs oil and creates a matte finish. Caprylyl glycol and triglyceride help retain moisture. Panthenol (vitamin B5) soothes and nourishes the skin. Triethoxycaprylylsilane ensures maximum water resistance and long-lasting wear. BRUSH TIP: DETAIL or SMUDGE brush

Standard price: CHF 29.00
White Jane Iredale eyebrow product display. Showcases a range of make-up items: round compact powders in various shades of brown, small tubes of eyebrow gel and slim eyebrow pencils in a variety of shades.
TEMPLATE Brow LEER 2024

For professionals, TYPE 2024:   Template supplied blank, labelled BROW Holds: Purebrow Shaping Pencil 6xPurebrow Precision Pencil 6xPurebrow Brow Gel 7xPurebrow Powder 6xFits into the new, smallest grey stand or can stand on its own.

Standard price: CHF 30.00
A display tray from Jane Iredale featuring a curated selection of eyelash, eyeliner and eyebrow products: vertical tubes for mascara and primer, two open pots of eyebrow powder, and eye and eyebrow pencils with coloured tips and brushes.
TEMPLATE Lash,Eyeliner,Brow Mix 2024 LEER

For Professionals TYPE 2024: Template supplied blank, labelled‘Lash, Eyeliner, Brow Mix’Space for: Eye Pencil 3x Purebrow Shaping Pencil 3xPurebrow Precision Pencil 3xPurebrow Brow Gel 4x Purebrow Brow Powder 3x3 mascaras  Tubing 1x, Beyond Lash 1x, Longest Lash 1xPureLash Conditioner 1x Fits into the new smallest grey stand or can stand on its own.

Standard price: CHF 30.00
A Z-shaped brushstroke of ash blonde eyebrow powder on a white background. The powder shade is a light brown with subtle grey undertones, ideal for natural-looking eyebrows. The texture of PureBrow Brow Powder is soft and matte.
TESTER Ash Blonde PureBrow Brow Powder

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Standard price: CHF 25.00
A curved, S-shaped line of powder in a warm reddish-brown or auburn shade on a white background. The line is broad and showcases the powdery texture of Jane Iredale’s PureBrow brow powder for a natural definition of the eyebrows.
TESTER Auburn PureBrow Brow Powder

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Standard price: CHF 25.00
A wavy, rich dark brown line of Dark Brown PureBrow Brow Powder on a white background. Fine, grainy texture visible, natural look. Even, intense application to define the eyebrows.
TESTER Dark Brown PureBrow Brow Powder

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Standard price: CHF 25.00
A curved, wavy powder swirl in a medium brown shade on a white background. The swirl starts at the top left, curves downwards in an S-shape to the bottom right and shows the grainy texture of PureBrow Brow Powder, which defines the eyebrows.
TESTER Medium Brown PureBrow Brow Powder

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Standard price: CHF 25.00
A sweeping, soft application of powder in a neutral blonde shade highlights the fine texture of eyebrow powder against a white background. The brushstroke curves gently in an S-shape from top left to bottom right, simulating a hairline.
TESTER Neutral Blonde PureBrow Brow Powder

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Standard price: CHF 25.00
A curved, zigzag brushstroke of Soft Black PureBrow Brow Powder on a white background. The stroke is dark grey to black, with a slightly powdery texture that highlights the product’s fine pigmentation and shade.
TESTER Soft Black PureBrow Brow Powder

TESTER: Available to order only by our professional partners so that they can show you the Jane Iredale products.TESTER: Can only be ordered by our professional partners so that they can show you Jane Iredale products.

Standard price: CHF 25.00